This unit head will be in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends.
The Digital & Social Media Marketing Head is in charge of bringing traffic to the site & the Mobile App, meeting E-Commerce goals and strategies. Also, making sure that campaigns are successful as per their aimful ROI.
The Digital Marketing Manager should make use of paid search campaigns, social media, email, and affiliate programs, and influencer marketing and programmatic strategies to build online brand awareness and earn customers.