Marketing Analyst Success

Posted in: Jun 10, 2019
Job has been expired
Job Description & Specification:

LOCATION:

Normally located at ICM office but the job holder may be called upon to perform duties at any of the company’s other casinos or locations in the surrounding area as required. Some international travel may be required for training purposes.

 

WORKING HOURS:

9 hours a day including 1-hour break, 5 days a week.

 

Note:    In addition to the duties and responsibilities listed the jobholder is required to perform such other duties as may be assigned by management from time to time and to cover holiday and other absences.

 

MAIN OBJECTIVE

 

To provide high quality customer insight and analysis for the Cairo market. To provide high quality database manipulation and analysis services to gain key insights that support the marketing strategy and drive customer acquisition and retention.

 

 

MAIN DUTIES:

 

  • Preparation of KPI dashboards and other standard reports on customer activity, VIP host performance and other key trends
  • Identification of key trends in the business and provision of insight to senior stakeholders
  • Customer segment trend reporting
  • Segment customers based on their worth, visit frequency, active or lapsed status and provide reports to hosts and marketing teams to develop marketing initiatives and contact strategy
  • Support on probability modelling for promotions and marketing initiatives
  • Analyse marketing spend and effectiveness
  • Reporting and presenting key findings and recommendations to senior management
  • Ensuring accuracy and timeliness of all submissions to the department’s internal and external customers
  • Perform data extraction from various sources, list generation and business requirements evaluation
  • Prioritise reports, develop systems and create structures to increase efficiency of reporting and the provision of data information both in Head Office and individual casinos

 

 

 

 

 

 

 

REQUIRED SKILLS:

 

  • Excellent spoken and written English
  • Ability to understand, interpret and communicate complex data
  • Advanced Excel skills and working knowledge of the other Microsoft applications
  • Demonstrate proficiency of Access, Excel and use of SQL based software packages (e.g. Showcase or SAS)
  • Highly numerate with strong analytical skills
  • Attention to detail
  • Ability to work with a variety of business systems
  • Ability to work independently in a dynamic, fast-moving environment
  • Ability to work under pressure and to meet deadlines
  • Ability to communicate effectively with senior management
Skills :
Languages:
  • English : Excellent

Job Details

Country:
EGYPT
City:
Cairo
Job Type:
Full Time
Industry:
Hospitality / Catering,
Salary From:
15000 LE
Salary To:
18000 LE
Gender:
Salary Negotiable:
No
Age From:
30
Age To:
35
Experience:
4 - 6 Years

Benefits

Self Medical:
No
Family Medical:
No
Mobile Allowance:
No
Company Car:
No
Commission:
No
Laptop:
No
Bonus:
No
Profit Share:
No
Accomodation:
No
Transportation:
No
Meals:
No
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