Monitor & report monthly brand performance and submit action plans to take corrective actions whenever needed.
Assist in setting overall marketing vision & strategy.
Determine consumer research needed to gain insights into consumer and market conditions to lead to better brand activities.
Determine the annual plan of the brand activities (ATLs & BTLs) in line with overall marketing operational plan and is accountable for its achievement.
Coach and supervise the subordinates to ensure that all functions are performed effectively.
Responsible for developing future plans for brand growth, through line extensions, brand innovations, and promotions