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Trade Marketing Executive 2017-Jul-26

Cairo , EGYPT | FMCG
Job type:

Full time

Experience :

3 -5 years

Job description :

- New products development & Range Management => follow-up performances by channel & by category. Propose New products wave every semester
- Price positioning & Price list => control price positioning vs competition & prepare price list update to secure margin targets
- MSL (must selling lines) & Planogram => define MSL by channel (Hyper/Super/LT) along with adapted planogram
- BTL Calendar => prepare yearly plan by category & by channel + coordinate with retailer calendars
- POSM => develop local POSM based on Corporate standards
- Trade Assets => coordinate design requirements between Sales, HO design & local supplier
- KPIs => prepare monthly and/or quarterly Corporate KPIs (budget consumption, category performance, market share, coverage, distribution, visibility, promo activation/contribution/ROI, NPD activation/contribution…)
- Forecast => propose forecast for promo & NPDs. Control category consolidated forecast. (Division/Channel forecast to be done by sales team)
- Budget => track budget consumption for ATL/BTL/Rental/Trade Assets. Propose next year draft budget for expenses, sales & margin
- Data collection => collect market data for universe, market value, competitors activity…)
- Stratcom => Implement monthly Strategy committee meeting to follow projects status (projects tracking documents to be explained by JDM).
- Communication => responsible for all communication tools (brochure, leaflet, company presentation, Counters book,…). Study opportunities for in-store branding, outdoor media, events, sponsorship, PR… Digital media requirements to be coordinated with HO.
- Market visit => minimum 25-30% time on market visit (X). Have direct contact with Marketing team of retailers.

Candidate information:

Gender :

Any

Age :

25 -30 years

Skills required :

computer | Professional

Languages :

English | Excellent

Benefits & allowances:

Salary:

7000-8000 Egyptian pound

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