Job description :
The Digital Marketing Manager will collaborate with the Market and Business Development VP and Managers to identify our digital marketing strategy across the proprietary toilet seat brands with the input from Sales and Finance.
Lead the development and execution of the digital space strategy.
Implementing marketing, e-commerce, content and product strategies across all digital channels that drive consumer engagement and revenue growth.
In addition to managing e-commerce strategy, the Digital Marketing Manager will support online sales initiatives with our retail and wholesale partners to enhance growth.
Use performance metrics and data analysis to focus on the most meaningful and effective digital marketing strategies.
Manage talent to meet strategic initiatives with a strong sense of urgency and support the growth and capabilities of the internal talent.
Key areas include:
Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
Search engine optimization (SEO): developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
Pay-per-click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
Web and mobile development: Strong background of web technologies and mobile applications.
Branding: Strong ability to Analysis Company branding and creation.