Job description :
Researches and analyses a variety of marketing information, including market trends, competitor offerings and product specifications.
Presents findings to marketing teams to help guide the direction and activities of the department.
Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
Provides expert direction and insight to marketing staff members throughout each project or campaign.
Adjusts marketing plans as needed in response to data tracking efforts.
Reports findings and results to upper management and executives. (Preferred AUC Graduates)